Tuesday, 24 April 2007

Oracle nr 30 in Brandz Top 100

Millward Brown released its annual report ranking the top 100 of strongest brands measured by dollar value. Google shines at number 1, dethroning Microsoft. Oracle is on 30, SAP on 27. However, Oracle has a 28% growth in business value. It would be nice to have a more detailed analysis of this figure. I'm guessing the Fusion/Middleware catch-up is a significant factor.

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